SAMSUNG
DECA
JACK DANIELS
2006
CASA CONECTADA
The Casa Samsung campaign was created to showcase the brand’s ecosystem of connected home appliances and demonstrate how technology can make everyday domestic routines simpler, more efficient, and more intelligent. Built around the concept of an integrated home, the communication highlights how different products work together to provide greater convenience, save time, and improve everyday well-being.
Connected through the Samsung SmartThings ecosystem, the appliances allow household tasks to be monitored, controlled, and optimized remotely, offering greater autonomy and comfort for different types of consumers from people living alone to larger families.
Across video and social media content, the campaign translated this connectivity into relatable everyday moments, illustrating how small interactions with technology can simplify domestic tasks and create a more fluid and intuitive experience at home.
Connected through the Samsung SmartThings ecosystem, the appliances allow household tasks to be monitored, controlled, and optimized remotely, offering greater autonomy and comfort for different types of consumers from people living alone to larger families.
Across video and social media content, the campaign translated this connectivity into relatable everyday moments, illustrating how small interactions with technology can simplify domestic tasks and create a more fluid and intuitive experience at home.
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